1. General Statement
We respect your privacy and are committed to protecting it. This privacy statement explains
our policies and practices regarding on-line customer information. It is through this
disclosure that we intend to provide you with a level of comfort and confidence in how we
collect, use, and safeguard personal and other information we collect or that you provide
through this website, and how you can contact us if you have any questions or concerns. It is
our sincere hope that by explaining our data handling practices we will help develop a
trusting and long-lasting relationship with you.
2. Information About Our Organization and Website:
This Privacy Statement applies to lincolnaccessories.com. lincolnaccessories.com is owned and maintained by
Ford Motor Company, 16800 Executive Plaza Drive, P.O. Box 6248, Dearborn, MI 48126-4207 USA.
The business purpose of this website is to provide reliable information about Customer Accessories by
Ford, Lincoln and Mercury and their product offerings, as well as to facilitate sales of
Customer Accessories to new and used vehicle owners. Sales on this website take place between customers and
Ford or Lincoln Mercury Dealerships, and customers purchase directly from the dealership. Ford Motor Company
is not responsible for the sale, delivery or installation of such accessories.
This privacy statement applies to these other sites: fordaccessories.com and mercuryaccessories.com.
3. Personally Identifiable Information We Collect From You:
When you visit lincolnaccessories.com we will not collect any personal information about you unless you provide
it to us voluntarily. Personal data includes information that is particular to you such as name,
street address, telephone number, and e-mail address (and credit card number if you place an order).
If you opt not to provide us with personal information you can still access our website, however
you may be unable to participate in certain promotions or receive product information,
or have a purchase order fulfilled.
Our primary goal in collecting personal information from you when you visit lincolnaccessories.com is to provide
you the functionality and services that you need to have a meaningful and customized experience while
using the site features. We need to collect personal information in order to fulfill an order request,
pre-populate fields for user convenience, and conduct targeted marketing campaigns.
4. How We Use the Personally Identifiable Information We Collect:
Personally identifiable information collected on lincolnaccessories.com may be used to:
Fulfill a site user request, including contacting a dealership
Fulfill an order for accessories, including credit card purchases
Respond to your comments or requests for information
Make the user experience more customer-friendly
Send specific emails to which you have subscribed
Contact you if necessary in the course of processing or shipping an order for products or services
Generate site analytics that improve our site layout, content, product offerings and services
Compile user data that is stored in our corporate database and may be used for marketing and other purposes
Match personal data collected here with data about you that we collect offline
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors
lincolnaccessories.com collects other information, non-personally identifiable information from site visitors.
This means that we do not track these items on an individual basis that identifies the site visitor,
but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors.
Non-personal information includes tracking the site pages that are visited or the amount of time spent on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us
to improve the functionality of the website. We need to collect aggregate information in order to track page visits,
site click through analysis, peak site usage times, and site layout re-design.
We may use session or persistent "cookies," session logs, spot light ads/web beacons/GIF/pixel tags/banner ads or links,
third-party advertising networks that serve ads, third-party click tracking analytics tools, such as Omniture,
DART and DoubleClick to collect aggregate or other non-personally identifiable information about site visitors.
An explanation for each of these items and how they work is included in Section 7 Methods We Use to Collect Information.
6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect
Non-Personally identifiable information collected on lincolnaccessories.com may be used to:
Compile aggregate and statistical data to help in website design and to identify popular features
Measure site activity to allow us to update our site to better meet user wants and needs
lincolnaccessories.com utilizes non-personal data for the purpose of performing analytics on the users'
experience while visiting this site.
This analysis:
Is performed on an aggregate level and does not identify you or your information personally
Involves the use of a third-party vendor acting on behalf of lincolnaccessories.com
Is performed in order to improve our website and the user experiences
May include the use of session and/or persistent cookies to track user movement
across this and other Ford Motor Company websites or to track other events within or
across this and other Ford Motor Company websites
Any information that is provided to the third-party vendor is to be used only for
the purpose of performing the analytics and compiling reports of the data.
The third-party vendor is restricted from using this data in any other way other than
to provide these services to Ford Motor Company and they may not share or resell this data
7. Methods We Use to Collect Information
"cookie" is a small text file that helps us in many ways to make your visit to our
website more enjoyable and meaningful to you. For example, cookies avoid you having
to log in every time you come back to one of our websites. They also allow us to tailor
a website or advertisement to better match your interests and preferences.
There are a couple different types of cookies.
"session" cookie is stored only in your computer's working memory (RAM) and only
lasts for your browsing session. When you close all your browser's windows, or when
you shut down your computer, the session cookie disappears forever.
"persistent" cookie is stored on your computer's hard drive until a specified date,
which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on
your computer until either a) they expire,) they are overwritten with newer cookies, c)
you manually remove them. Most browsers can be configured not to accept cookies, however,
this may prevent you from having access to some site functions or features.
This site may use a third party to deliver site functionality such as fulfilling your request
for quotes on items from our online store, determining sales tax, and shipping cost and
processing credit card transactions to facilitate online purchases. In performing this function
the third party may place a persistent cookie on your computer or have to gather personal
information from you in order to determine sales tax and shipping cost and process credit card transactions.
This site may use a third-party click tracking analytics tool such as Omniture to capture click
through statistics.lincolnaccessories.com may use spot light ads, web beacons, GIF, and pixel tags
which are site instrumentation tools that help us to determine, for instance, whether a page has been
viewed or not and, if so, how many times. When you ask us to send you information on a promotion
or a newsletter, we may use web beacons to establish how many of the emails are actually opened.
In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon.
lincolnaccessories.com may use spotlight tags to collect aggregate data. These tags will
identify that a computer has seen a banner ad has also come to the website within a set amount of time.
The results only report aggregate numbers and do not store personal information
When you visit our website the server housing the pages automatically generates a "session log."
We use session logs to help us determine how people travel through our site. In this way, we can structure
our pages so that the information most frequently visited is easier to find. By tracking page visits,
we can also determine if the information we're providing is being used. The only data gathered is the
Internet Protocol (IP) address from which you came (which contains no personal information),
the web site that referred you, the pages you visited and the date and time of those visits.
Users may be directed to lincolnaccessories.com via banner ads or site links. Ads or site links that
are placed by lincolnaccessories.com use cookies or web beacons to deliver metrics on the effectiveness of the
ads or links. They do not collect personal information from the user.
Third-party advertising networks that serve ads onto lincolnaccessories.com may use
cookies and/or web beacons in their advertisements. lincolnaccessories.com retains no control
over such third-party cookies and/or web beacons and does not have access to the information
related to third-party cookies and/or web beacons.
8. Sharing Your Information
lincolnaccessories.com does not share, sell, or rent personally identifiable information with
independent companies for their own use without providing you a choice.
Personal information that you provide to us in the course of using our site features or requesting a
product or service through this website may be gathered and stored in one or more of our
corporate databases and be used for purposes of contacting you for things like promotional offers,
marketing programs, or other communications from this website or other Ford Motor Company websites.
We may share personal information that we collect about you with other companies within the
Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies
related to us by common control or ownership. We share information within this "family" as a normal part of
conducting business and offering products and services to our customers.
Personal information that you provide to lincolnaccessories.com may be shared with our authorized dealers.
This is necessary in order to honor your request for a price quote on an accessory, to fulfill an order, or
to provide a dealer with information for purposes of contacting you in their regular course of business.
The dealer is not restricted by lincolnaccessories.com in their use of your data.
Vendors, contractors or partners of lincolnaccessories.com who have access to your personal information
in connection with providing services for lincolnaccessories.com are required to keep the information confidential
and are not permitted to use this information for any other purpose than to carry out the services they are
performing for lincolnaccessories.com.
Site metrics for lincolnaccessories.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates.
The information shared will be aggregate data and will not include any of your personally identifiable information.
lincolnaccessories.com will disclose your personal information, without notice, only if required to do so by law or in
the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal
process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and
this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company,
its web sites, or the public.
9. Access To and Control Over the Use of Your Information
To correct or update your personal information log into your profile and update your information on this website.
You will be asked for your user name and password so that we may be able to process your changes.
lincolnaccessories.com will use reasonable efforts to correct any factual inaccuracies in your information.
The scope of access available for this request is for information collected on this website only.
Any personal information that has been collected from you on other Company websites will not be accessible or
changeable through the processing of this request.
10. Security of Your Information
Safeguarding information of visitors to our website is important to us. We use systems,
policies and procedures to maintain accuracy of information and to protect information
from loss, misuse or alteration.
When you send personal information, such as credit card numbers or telephone numbers,
to lincolnaccessories.com we use "Secure Socket Layers" or SSL to protect your data.
SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of lincolnaccessories.com who have access to your personal
information in connection with providing services for lincolnaccessories.com are required
to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services
they are performing for lincolnaccessories.com.
11. Consent to Processing
By visiting this site and by providing your personally identifiable information to us, you understand and
consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and
non-personally identifiable information globally --- including to the United States - in accordance
with this Privacy Statement. Therefore, by visiting this site and by providing such information,
you consent to the transfer of such information across country borders, and to the use, processing,
and disclosure of such information in global locations. Your consent shall be deemed to include
your consent to transfer of the personally identifiable or non-personally identifiable information to
locations that may have different levels of privacy protection than in your own country.
12. Links to Other Sites
lincolnaccessories.com may provide links to other websites. We encourage you to review the privacy statements of
all sites which you visit, including those whose links are provided so that you can understand how those sites collect,
use and share your information. lincolnaccessories.com is not responsible for the privacy statements or other content or
data handling practices on other websites.
13. Children's Privacy
lincolnaccessories.com may provide links to other websites. We encourage you to review the privacy statements of
all sites which you visit, including those whose links are provided so that you can understand how those sites collect,
use and share your information. lincolnaccessories.com is not responsible for the privacy statements or other content or
data handling practices on other websites.
14. Contacting Us
If you have any questions or comments concerning this privacy statement for lincolnaccessories.com or
have any questions regarding the contents of this website please contact us at 1-800-392-3673.
15. Privacy Statement Effective Date and Revision Days
The effective date of this privacy statement is 10/22/2009
Occasionally we may update the privacy statement for lincolnaccessories.com in order to accurately
reflect any changes to the website our privacy practices. In event of an update the new statement
will be posted to the website ten (10) days prior to the changes taking effect.
